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Portfolio of Projects Highlighting a Passion for Marketing.
Here are just a few of my past projects. While it was hard to pick favorites, this represents a wide variety of tactics and niche markets. I'm happy to share additional insights on these projects and I look forward to more successful projects that will grow YOUR business and fuel my passion! |
BRANDING
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INFOGRAPHICS
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SOCIAL MEDIA
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BROCHURES
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CONTENT
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STORYTELLING
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Everyone loves a good story. It's a powerful way to engage and educate. We used true client stories to show how life insurance takes care of loved ones and creates a legacy when tragedy strikes. This compelling campaign provided video content for financial advisors during Life Insurance Awareness Month.
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VIDEO
RETIREMENT
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EMPLOYEE RETIREMENT PLANNING
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MEDICAL PROFESSIONALS
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SMALL BUSINESS
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LIFE INSURANCE
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ESTATE PLANNING
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Websites
Websites are THE most powerful marketing tool. It's the central hub of your entire business.
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Johnson's Kids
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Challenge:
Developed holiday bonus pack promotions to secure end cap displays at 5 top retailers Results: Successfully managed licensing, sourcing, packaging and distribution for 2 consecutive holiday seasons. Increased holiday sales and bonus pack ROI. |
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Johnson's Baby
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Business Challenge
Refresh the annual baby photo contest to increase appeal for consumers, retailers, media and public relations. Original prize: $50,000 scholarship Results: First year: Leveraged relationship with American Baby magazine to feature the winner in a full page ad in American Baby plus $50,000 scholarship. Second year: Winner received $50,000 scholarship and a custom portrait painted by award-winning children's book illustrator, PJ Lynch. |
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Johnson's Baby WashBusiness Challenge:
Target Hispanic New Moms with Johnson's Baby Head-to-Toe Baby Wash Results: Identified high Hispanic-population hospitals and pediatrician offices to distribute bi-lingual newborn bathing information and baby wash samples. |
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Band-Aid Brand and First Aid Products
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Business Challenge
Reverse sales declines to generic products by increasing brand loyalty and driving new product awareness. Results: Created a promotional template to unify Band-Aid brand and reinforce brand heritage. New identity led to increased retail display orders and circular ad placement in 7 of the top 15 retailers. Food retailer, Wegmans, increased unit sales by 147% following custom ads. |
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Band-Aid Liquid Bandage
Business Challenge
Drive awareness and trial of Liquid Band-Aid and grow market share.
Results:
Developed a marketing plan that included targetd newspaper couponing, physician sampling and targeted direct mail and retail shelf displays. Partnered with CVS Extracare shopper card program for targeted sampling and direct mail campaigns.
Drive awareness and trial of Liquid Band-Aid and grow market share.
Results:
Developed a marketing plan that included targetd newspaper couponing, physician sampling and targeted direct mail and retail shelf displays. Partnered with CVS Extracare shopper card program for targeted sampling and direct mail campaigns.
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