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Portfolio of Projects Highlighting a Passion for Marketing.
Here are just a few of my past projects. While it's hard to pick favorites, this represents a wide variety of tactics and markets. I'm happy to share additional insights on these projects and I look forward to more successful projects that will grow YOUR business and fuel my passion! |
BRANDING
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INFOGRAPHICS
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BROCHURES
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CONTENT
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STORYTELLING VIDEO |
MOTION GRAPHIC VIDEO |
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Everyone loves a good story. It's a powerful way to engage and educate. We used true client stories to show how life insurance takes care of loved ones and creates a legacy when tragedy strikes. This compelling campaign provided video content for financial advisors during Life Insurance Awareness Month.
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The above video was created as one component of an awareness campaign for Hay's 401K Plan. This video along with emails, webinars, on-site signage, etc. promoted the employee retirement plan and upcoming benefits.
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RETIREMENT
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EMPLOYEE RETIREMENT SAVINGS PLAN
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MEDICAL PROFESSIONALS
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SMALL BUSINESS
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LIFE INSURANCE
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ESTATE PLANNING
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My Favorite Projects from a Decade at Johnson & Johnson
Johnson's Kids
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Challenge:
Develop holiday bonus packs to secure end-cap displays at top retailers Results: Successfully managed licensing, sourcing, packaging and distribution for 2 consecutive holiday seasons. Increased holiday sales and bonus pack ROI. |
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Johnson's Baby
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Business Challenge
Refresh the annual baby photo contest to increase appeal for consumers, retailers, media and public relations. Original prize: $50,000 scholarship Results: First year: Partnered with American Baby Magazine to feature the winner in a full page ad plus the $50,000 scholarship. Second year: Winner received $50,000 scholarship and a custom portrait painted by award-winning children's book illustrator, PJ Lynch. |
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Johnson's Baby WashBusiness Challenge:
Target Hispanic New Moms with Johnson's Baby Head-to-Toe Baby Wash Results: Identified high Hispanic-population hospitals and pediatrician offices to distribute bilingual newborn bathing information and Baby Wash samples. |
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Band-Aid Brand and First Aid Products
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Business Challenge
Reverse sales declines to generic products by increasing brand loyalty and new product awareness. Results: Created a promotional template to unify the Band-Aid brand and promote brand heritage. New identity led to increased retail display orders and circular ad placement in 7 of the top 15 retailers. Food retailer, Wegmans, increased unit sales by 147% following custom ads. |
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Band-Aid Liquid Bandage
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Business Challenge
Drive awareness and trial of Liquid Band-Aid to grow market share Results: Developed a marketing plan that included targeted newspaper couponing, physician sampling and retail shelf displays. Partnered with CVS Extracare Shopper Card Program for targeted sampling and direct mail campaigns. |
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