A list of tactics is a to-do list, not a marketing plan. Your marketing plan defines your goals, strategies, and details how to target new clients, build relationships and deliver your unique value.

Without a plan, marketing is random and reactive. Don't do a little of this and that, then hope for the best. That's a waste of time and money. Instead, create a plan that gives you clarity on the right marketing tactics to accomplish your goals. Look to your marketing plan for laser focus on what to do and when.