Benefits of a Marketing Plan
A list of tactics is a to-do list, not a marketing plan. Your marketing plan defines your goals, strategies, and details how to target new clients, build relationships and deliver your unique value.
Without a plan, marketing is random and reactive. Don't do a little of this and that, then hope for the best. That's a waste of time and money. Instead, create a plan that gives you clarity on the right marketing tactics to accomplish your goals. Look to your marketing plan for laser focus on what to do and when.
![](https://cdn.prod.website-files.com/61c9bc227847b87b446e2a81/61f5b61c6a3bc56794e2bc54_graphic_4icons_benefits_mktgplan.png)