Diana Stem Portfolio Collage

Portfolio

Content Campaigns

How do you sum up two decades of successful marketing campaigns? It's not easy, but here are my favorites. I'm happy to share the details and more importantly, discuss how a content campaign will grow your business.

Hays Recruiting Experts

A campaign that increased 401K Retirement Plan participation and employee affinity.

  • Quarterly Content: Retirement Myths and Investing Basics (co-branded with Fidelity Investments)
  • Rethink Retirement: Series of emails, videos, website messaging / landing pages and on-site signage to promote the company match and make it easy for employees to sign up.

    Info Incognito

    Lead Generation campaign targeting executives using patient-protected information to advance healthcare who must follow privacy, security, and compliance regulations.

    Campaign optimized Google Ads to reach the decision-makers with educational guides on how to meet HIPAA and GDPR standards with Info Incognito's customized software and consulting.

    Global Sales

    A Building Supplies Company targeting B2B and B2C markets in the Caribbean had an old campaign on autopilot. After analyzing the data, I created a plan to convert the leads with new content, Google Ads and automated emails.

    Publications

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