Ad Campaigns

For B2B businesses, not all ad platforms are created equal. LinkedIn puts your brand in front of the decision-makers you want to reach. Google captures buyers who are already searching for what you offer. Together, they're a powerful combination — but only when campaigns are built, tested and optimized strategically. That's where I come in.

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Every business has different goals, budgets and audiences, which is why I don't offer one-size-fits-all packages. Instead, we'll build a custom ad strategy together and refine it continuously until your results grow. You pay by the hour — so you're always in control of your investment.

I've been building successful ad campaigns for years. Here's what running a successful B2B ad campaign involves today:

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Campaign Strategy and Goal Setting

Before a single ad goes live, we align on your goals, target audience, budget and what success looks like. Whether you want to generate leads, drive website traffic or build brand awareness with key decision-makers, your strategy drives every decision we make.

Audience Targeting

The real power of LinkedIn and Google Ads is precision targeting. On LinkedIn, we reach your ideal clients by industry, job function, company and seniority specifics. On Google, we capture high-intent buyers actively searching for your solution.  We monitor targeting and budgeting closely to align performance with bidding. Getting this right is what separates wasted spend from real results.

Ad Creative and Copywriting

Great targeting means nothing without compelling creative. I write and design ads that stop the scroll, communicate your value clearly and get the right people clicking while being consistent with your brand voice and visual identity.

Landing Pages and Lead Capture

An ad is only as good as where it sends people. I'll ensure your landing pages convert leads with clear messaging, strong calls to action and lead capture forms that work.

Testing and Optimization

Successful ad campaigns are never "set it and forget it." I run ongoing A/B tests across headlines, creative, audiences and calls to action — then use the data to double down on what's working and cut what isn't. This is where your results (and budget savings) compound over time.

Reporting and Insights

You'll always know how your investment is performing. I provide clear reporting on the metrics that matter — impressions, clicks, conversions and cost per lead — along with insights and recommendations for what's next.

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Ready to GROW Your B2B With Smarter Ad Campaigns?