Marketing Refresh

Whether you're a solo operator or a small team ready for exponential growth, I can help. Analyzing and updating your brand, strategy, website, email, social media, SEO, content and Google ads takes valuable time away from running your business. I handle all of it — so you can stay focused on what you do best. Think of this as a complete growing season for your marketing. In 6 months, we'll plant the right seeds, prune what isn't working, and cultivate a strategy designed to keep growing long after our work together is done.

Every business is different, so we'll create a custom path — but here's the typical 4-step framework that works for many B2Bs:

Marketing Analysis, Strategy and Plan (Step 1)

We start with a deep review of your Google Analytics, website, email and social media. Together, we dig into what's been working, what hasn't, and where the real opportunities are hiding. After learning your goals and insights, I recommend your strategic and custom marketing plan which outlines the right tactics for your time and budget and provides laser focus on what to do and when.

Branding Refresh (Step 2)

Now we look at your marketing and the story it tells. Do you connect with potential clients? Does your messaging offer a solution or a sales pitch? I always look to enhance your existing brand elements rather than waste precious time and money on a complete brand overhaul.

Custom Content and Storytelling (Step 3)

Next, we create custom marketing content full of information that tells your story and show how you help customers. Your content includes key pieces that will be used to generate leads, add copy to your website, identify keywords and rank for SEO, consider email opportunities and develop posts for social media — all connected, all purposeful, all telling your story.

Google Ads and Email Campaigns (Step 4)

Now it's time to bring everything together with digital campaigns fueled by your new content. The campaigns I run are based on your business goals and always focus on organic growth first. Lead generation may need Google or Social (depending on your business) to start but strategic email campaigns will maximize your ads and build relationships that grow sales.  

Grow Your Business with a Custom Marketing Refresh

Not sure if a refresh is right for your business?

A marketing refresh is not the same as a marketing rebrand. They may sound similar but they are two different things. Think in terms of a home improvement project. A rebrand is a major renovation, tearing down walls, rewiring the electric and rebuilding just about everything. While a refresh is a new coat of paint, updated flooring in one or two rooms and several new pieces of furniture.

Often times, a business has great marketing foundation it just needs a modern makeover for what's working today!